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Redirection Rules

Send users to different pages based on location, device, or after link expiry.

What Are Redirection Rules?

Redirection Rules let you customize where users are sent based on specific conditions like their country, device type, browser, or time-based triggers. It's smart routing for your short links.

Why Use Redirection Rules?

  • Geolocation-Based Redirects: Send users in different countries to different localized pages.
  • Device Targeting: Redirect mobile users to mobile-friendly pages or app stores.
  • Fallback Redirects: Set an alternate destination when a link expires or hits a quota.
  • Time-Sensitive Campaigns: Automatically redirect users to new promotions after a specific date.
  • Browser-Specific Routing: Offer different content to users based on their browser or OS.

Who Is It For?

  • Marketers: Optimize campaigns across regions and devices without creating multiple links.
  • eCommerce Stores: Offer country-specific promotions from a single branded URL.
  • App Developers: Route iOS users to the App Store and Android users to Google Play.

Example

→ User from France visits: yourbrand.com/sale
→ Gets redirected to: yourbrand.com/fr/sale

→ User on iPhone visits same link
→ Gets redirected to: apps.apple.com/your-app

Included In Advanced Plans

  • Unlimited Rules Per Link: Combine conditions for total flexibility.
  • Real-Time Updates: Edit rules anytime without changing the original link.
  • Analytics Integration: Track which rule was triggered for every click.